Succeeding as a Player Agent

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Overview –
The Professional Certificate Succeeding as a Player Agent course suits current agents looking to upskill, people considering becoming agents in the future and those looking to learn about what it takes to succeed as a player agent.

Participants will hear first-hand from former Player Agent Brad Lloyd about what it takes to survive and thrive as a Player Agent in an increasingly competitive environment.

The course will take you through six key topic areas:

  1. What does a Player Agent do?
  2. How to acquire high-end talent
  3. Finding the right fit between player and club
  4. Negotiating Contracts and Agreements
  5. Marketing, Media & Sponsorship Agreements
  6. Key actions to long-term success as a Player Agent

Note: Completing this course does not enable you to become an Accredited AFL Player Agent. If you want to become an Accredited AFL Player Agent go to aflplayers.com.au


COURSE DATE/S:

Live Zoom – AEST
Workshop
1
13 JUNE 2024 from 9 am to 12 noon 

Workshop 2
19 JUNE 2024 from 9 am to 12 noon

*Enrolments close one week before the first workshop date
**Dates subject to change

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Course Presenter – Brad Lloyd

BRAD LLOYD, A SEASONED PROFESSIONAL WITH AN EXTENSIVE BACKGROUND IN THE AFL INDUSTRY, BOASTS A CAREER THAT SPANS PIVOTAL ROLES AND DECADES OF EXPERIENCE.

His journey began as a player at Hawthorn Football Club, from 1997 to 1999, and he later served as the captain of VFL club Williamstown from 2002 to 2006, achieving a premiership in 2003.

Read more about Brad Lloyd 


For more than a decade, we have taken great pride in developing sports careers at the Centre for Athlete and Sports Education (CASE). As an integral component of AFL SportsReady, our devoted team of AFL and sports professionals has been unwavering in their dedication to supporting the industry since 2013. With ten years of experience, CASE has successfully guided many participants towards achieving professional excellence.

Join us and elevate your career to the next level.

Course Calendar