Advanced Certificate in Managing the Media in the Sports Environment


The Advanced Certificate in Managing the Media in a Sports Environment is an advanced level course which provides education for Athletes, Coaches and Administrators in how to effectively manage the media. This workshop will give you the tools to build a healthy and respectful relationship with the media, bringing better publicity and the chance to earn higher rewards off the track and field.

Course Outline

  • Why is managing the media so important?
  • How can we use the media to best advantage
  • Preparing for what the media wants from its talent and pundits
  • How to exude confidence and competence
  • How to deliver the right “bite”
  • How to manage a press conference and deal with left-field questions

Course Facilitator – Bruce Roberts

Bruce has been involved in the media for more than 25 years working in Australia, New Zealand, Asia and Europe.
As a facilitator he specialises in presentation and media skills and has coached business and political leaders and many of Australia’s top athletes. He’s worked across numerous sectors including banking, IT, telecommunications, sports, publishing and government.

Bruce has worked one-on-one with senior management and coaching staff at Australia’s leading sporting clubs. He’s coached federal and state ministers and senior management and staff at top ASX companies.  Bruce has spent the past dozen years working for WIN News, anchoring and writing more than 15,000 primetime bulletins.

in 2022, this course will be delivered via a Zoom workshop on 21st June (10am – 1pm).